Review of newcomers and existing programmes A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those making the lists of top programmes (including those compiled by the Economic Times and Quora started life in other markets. However, this looks all set to change with a raft of home grown, new players entering the loyalty market. BackgroundIndia has been struggling with its … [Read more...] about New players entering India loyalty business
