Brand Keys 2019 identifies “unprecedented spike”
The Brand Keys annual loyalty survey has become so predictable in terms of which names will feature, that this year, it is producing a … [Read more...] about Customer expectations up 250%
robert passikoff
Tech brands dominate Loyalty rankings
Tech brands dominate Loyalty rankingsProving the Rule of SixOf the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35%) are tech companies … [Read more...] about Tech brands dominate Loyalty rankings
2012 ‘Loyalty Leaders’ named
2012 ‘Loyalty Leaders’ namedSocial outreach brands make most ground in US survey … [Read more...] about 2012 ‘Loyalty Leaders’ named
Positive brand experiences = loyalty
Positive brand experiences = loyaltyExperience and brand values have biggest influence on consumer decisionsFull results of Brand Keys 2012 loyalty index … [Read more...] about Positive brand experiences = loyalty
