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Asda trialling George Rewards

Shopper discounts on clothing Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to shoppers. Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to shoppers Even though gripped in its current battle to merge with Sainsbury’s Asda is clearly taking a … [Read more...] about Asda trialling George Rewards

Morrisons price cuts while discounters celebrate results

Morrisons price cuts while discounters celebrate results17 million bottles of wine, champagne and prosecco bought at Aldi in December Morrisons is paying little attention to research showing a reduction in customer loyalty through price reductions. Its has announced plans to slash prices off 900 products as  discount retailer Aldi announces its best Christmas ever. Aldi and Lidl have mixed low prices and heavy advertising with an expansion of the “premium goods” side of … [Read more...] about Morrisons price cuts while discounters celebrate results

Waitrose wins by making it personal

Waitrose wins by making it personalMailjet 2018 survey points to lack of cross-channel marketingWaitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, according to research from Mailjet. Waitrose rose nearly seven points to achieve a total score of 25.1 out of an available 30.0. … [Read more...] about Waitrose wins by making it personal

An acquisition and merger later, how is loyalty for Sainsbury’s?

An acquisition and merger later, how is loyalty for Sainsbury’s?A more personalized Nectar eagerly awaited by both stores and FMCG brandsWhen Sainsbury’s bought Nectar in February this year for £60m, it did so with the express purpose of understanding its customers “better than anyone else”. … [Read more...] about An acquisition and merger later, how is loyalty for Sainsbury’s?

John Lewis and Waitrose trial joint loyalty programme

John Lewis and Waitrose trial joint loyalty programmeBringing connected brands together in one loyalty programmeJohn Lewis (department store) shoppers are also Waitrose (food store) shoppers, being the same demographic (middle class, reasonable income, like quality stuff). Well no, actually. … [Read more...] about John Lewis and Waitrose trial joint loyalty programme

Aimia forced to sell Aeroplan

Aimia forced to sell AeroplanVisa Canada among new ownersGrupo Aeromexico makes offerIt is hard not to feel numbed with shock on the news that Aimia has been forced to sell its prime asset, the Canada-based Aeroplan loyalty programme. … [Read more...] about Aimia forced to sell Aeroplan

Fast, slick and imaginative –

Fast, slick and imaginative - Chuck Ehredt reviews some of this year's Loyalty Magazine Awards winners and discusses trends 2019However much you think you know about a topic, some things will still surprise you. That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. You can see the full list of winners here. … [Read more...] about Fast, slick and imaginative –

Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?

Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?The proposed merger of Sainsbury’s with Asda raises a number of interesting questions.Sainsbury’s is a data-driven, loyalty focussed, upmarket retailer Asda is a price-sensitive, no bells or frills low-market retailer … [Read more...] about Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?

Sainsbury’s says no need to reconsult with customers for GDPR permission

Sainsbury’s says no need to reconsult with customers for GDPR permissionThe GDPR conundrum: To reconsult with customers or not? Wide range of opinion on requirements from loyalty programmes. Sainsbury’s says it will not reconsult. John Norrie of Tranxactor says it is essential. Full coverage of what we know about GDPR so far…... … [Read more...] about Sainsbury’s says no need to reconsult with customers for GDPR permission