Value of exchange leaves loyalty experts incredulous
National media and most commentators can be forgiven for missing the biggest part of the Nectar/Avios story, because it takes a … [Read more...] about Avios and Nectar points become interchangeable
Reinforcement of support for Black History Month
Sainsbury's is having a mixed news week but it is to be applauded for "quietly and without fanfare" dropping off food parcels for … [Read more...] about Sainsbury’s drops off student food parcels
Oh My! The UK grocery business has woken from its complacency to view the cuckoos in the nest.
All had been quiet on the UK loyalty front for longer than is seemly. Until that is, Lidl … [Read more...] about UK food business heats up as cuckoos enter nest
Over 70s identified by Sparks loyalty card; also round-up of frequent traveller initiatives
Plastic Nectar card sidelined as Sainsbury’s goes digital
They trialled it extensively on the Isle of Wight, and now, having proved the concept, Nectar is rolling out its digital … [Read more...] about Sainsbury’s Nectar trial learnings go national
Shopper discounts on clothing Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to … [Read more...] about Asda trialling George Rewards
Morrisons price cuts while discounters celebrate results17 million bottles of wine, champagne and prosecco bought at Aldi in December
Morrisons is paying little attention to research … [Read more...] about Morrisons price cuts while discounters celebrate results
Waitrose wins by making it personalMailjet 2018 survey points to lack of cross-channel marketingWaitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, … [Read more...] about Waitrose wins by making it personal
An acquisition and merger later, how is loyalty for Sainsbury’s?A more personalized Nectar eagerly awaited by both stores and FMCG brandsWhen Sainsbury’s bought Nectar in February this year for £60m, … [Read more...] about An acquisition and merger later, how is loyalty for Sainsbury’s?