Gamification and encouragement to eat healthily
Following rumours for some months that big 4 UK supermarket Asda is to finally launch a customer loyalty programme, the chain has begun … [Read more...] about Asda trials loyalty app with staff
sainsburys
Why are credit card loyalty offerings so boring?
Exclusive
A whistle stop tour of the world’s leading payment rewards - and a chat about what is missing
I wanted to change my credit card, because my present service provider was moving from … [Read more...] about Why are credit card loyalty offerings so boring?
Latest retail loyalty initiatives
App to monitor if cows are ‘appy’;
Promises, promises on price;
Bubbly anyone?
Or a plastic free cuppa?
But no, no to junk food
Whether … [Read more...] about Latest retail loyalty initiatives
Avios and Nectar points become interchangeable
Exclusive
Value of exchange leaves loyalty experts incredulous
National media and most commentators can be forgiven for missing the biggest part of the Nectar/Avios story, because it takes a … [Read more...] about Avios and Nectar points become interchangeable
Sainsbury’s drops off student food parcels
Reinforcement of support for Black History Month
Sainsbury's is having a mixed news week but it is to be applauded for "quietly and without fanfare" dropping off food parcels for … [Read more...] about Sainsbury’s drops off student food parcels
UK food business heats up as cuckoos enter nest
Oh My! The UK grocery business has woken from its complacency to view the cuckoos in the nest.
All had been quiet on the UK loyalty front for longer than is seemly. Until that is, Lidl … [Read more...] about UK food business heats up as cuckoos enter nest
Not just any food box – an M&S food box
Over 70s identified by Sparks loyalty card; also round-up of frequent traveller initiatives
Sainsbury’s Nectar trial learnings go national
Plastic Nectar card sidelined as Sainsbury’s goes digital
They trialled it extensively on the Isle of Wight, and now, having proved the concept, Nectar is rolling out its digital … [Read more...] about Sainsbury’s Nectar trial learnings go national
Asda trialling George Rewards
Shopper discounts on clothing Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to … [Read more...] about Asda trialling George Rewards
Morrisons price cuts while discounters celebrate results
Morrisons price cuts while discounters celebrate results17 million bottles of wine, champagne and prosecco bought at Aldi in December
Morrisons is paying little attention to research … [Read more...] about Morrisons price cuts while discounters celebrate results
