Plastic Nectar card sidelined as Sainsbury’s goes digital
They trialled it extensively on the Isle of Wight, and now, having proved the concept, Nectar is rolling out its digital … [Read more...] about Sainsbury’s Nectar trial learnings go national
Shopper discounts on clothing Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to … [Read more...] about Asda trialling George Rewards
Morrisons price cuts while discounters celebrate results17 million bottles of wine, champagne and prosecco bought at Aldi in December
Morrisons is paying little attention to research … [Read more...] about Morrisons price cuts while discounters celebrate results
Waitrose wins by making it personalMailjet 2018 survey points to lack of cross-channel marketingWaitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, … [Read more...] about Waitrose wins by making it personal
An acquisition and merger later, how is loyalty for Sainsbury’s?A more personalized Nectar eagerly awaited by both stores and FMCG brandsWhen Sainsbury’s bought Nectar in February this year for £60m, … [Read more...] about An acquisition and merger later, how is loyalty for Sainsbury’s?
John Lewis and Waitrose trial joint loyalty programmeBringing connected brands together in one loyalty programmeJohn Lewis (department store) shoppers are also Waitrose (food store) shoppers, being … [Read more...] about John Lewis and Waitrose trial joint loyalty programme
Aimia forced to sell AeroplanVisa Canada among new ownersGrupo Aeromexico makes offerIt is hard not to feel numbed with shock on the news that Aimia has been forced to sell its prime asset, the … [Read more...] about Aimia forced to sell Aeroplan
Fast, slick and imaginative - Chuck Ehredt reviews some of this year's Loyalty Magazine Awards winners and discusses trends 2019However much you think you know about a topic, some things will still … [Read more...] about Fast, slick and imaginative –
Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?The proposed merger of Sainsbury’s with Asda raises a number of interesting questions.Sainsbury’s is a data-driven, loyalty … [Read more...] about Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?