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Customers stay with the brands they know in desire for ‘normalcy’

Brands act as surrogate for solace

There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual Loyalty Leaders List, … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’

Samsung using cashback to incentivise its wallet

Importance placed on existing merchant loyalty offerings

Samsung has launched an interesting cash back proposition that gives up to 20% back to customers who use the Samsung + payment … [Read more...] about Samsung using cashback to incentivise its wallet

What are you doing to mark Earth Day?

A whole 40 years on from the first Earth Day, a look at some of the brands promising to help save the world

 This year’s Earth Day theme is “Restore the Planet’ and it has never been … [Read more...] about What are you doing to mark Earth Day?

Samsung latest to add giving to its loyalty offering

For Good Causes chosen for charity partner

A flurry of new launches is hitting the Loyalty Magazine newsdesk with a social/environmental theme.

Samsung is one of these, and … [Read more...] about Samsung latest to add giving to its loyalty offering

Comment: Mobile wallet dissatisfaction feeds trend towards retailer-led consortiums

Comment: Mobile wallet dissatisfaction feeds trend towards retailer-led consortiumsTwo events happened this month that should make anyone working on a mobile wallet sit up and take notice.  … [Read more...] about Comment: Mobile wallet dissatisfaction feeds trend towards retailer-led consortiums