CEO of Accor explains reasons for loyalty relaunch
Millennials are less interested in loyalty programmes’ points and price reductions when compared to older generations, according to Sébastien Bazin, the CEO of French international hotel group Accor.
He told media that the younger generation are driven by social responsibilities and sustainable development instead."Loyalty programmes have never been stronger if there is a true offer." Sebastién Bazin, CEO, … [Read more...] about Millennials seeing loyalty differently