Small retailers have been perennially challenged with the problem of maintaining the loyalty of infrequent customers. In the latest announcement from Facebook in which it launches a … [Read more...] about Facebook offers retailers an online loyalty lifeline
Sephora
Community key to encouraging customer positivity
9,000 people across 9 countries surveyed in January 2020
Have you ever heard of the brand Etsy? Your customers have, and they voted it top for CX in the 2020 … [Read more...] about Community key to encouraging customer positivity
75% of customer engagement is emotional, says Sephora
Focus on happiness, trust, surprise, delight and anticipation
Sephora, the french beauty chain, is to enhance its Beauty Insider loyalty offering to … [Read more...] about 75% of customer engagement is emotional, says Sephora
Sephora uses AI to achieve 11% sales increase and loyalty leader title
Data analytics and a strong loyalty programme are key tenets of the proposition
Sephora, the multinational chain of personal care and beauty stores … [Read more...] about Sephora uses AI to achieve 11% sales increase and loyalty leader title
Loyalty programmes failing with digital customers, says Capgemini
Loyalty schemes failing with digital customers89% of social media opinions on schemes are negative, says Capgemini … [Read more...] about Loyalty programmes failing with digital customers, says Capgemini
Loyalty programmes failing with digital customers, says Capgemini
Loyalty schemes failing with digital customersOnly 14% employ gamification mechanisms for rewards, says Capgemini … [Read more...] about Loyalty programmes failing with digital customers, says Capgemini
Wealthy want rewards too
Wealthy want rewards tooAmazon among most popular schemes for affluent … [Read more...] about Wealthy want rewards too
Over 70 retail partners on new air rewards website
Over 70 retail partners on new air rewards websiteAir Canada's loyalty programme Aeroplan has launched a website that connects … [Read more...] about Over 70 retail partners on new air rewards website