Small retailers have been perennially challenged with the problem of maintaining the loyalty of infrequent customers. In the latest announcement from Facebook in which it launches a … [Read more...] about Facebook offers retailers an online loyalty lifeline
Sephora
Community key to encouraging customer positivity
9,000 people across 9 countries surveyed in January 2020
Have you ever heard of the brand Etsy? Your customers have, and they voted it top for CX in the 2020 experience … [Read more...] about Community key to encouraging customer positivity
75% of customer engagement is emotional, says Sephora
Focus on happiness, trust, surprise, delight and anticipation
Sephora, the french beauty chain, is to enhance its Beauty Insider loyalty offering to include even more emotional … [Read more...] about 75% of customer engagement is emotional, says Sephora
Sephora uses AI to achieve 11% sales increase and loyalty leader title
Data analytics and a strong loyalty programme are key tenets of the proposition
Sephora, the multinational chain of personal care and beauty stores founded in Paris in 1970 has been … [Read more...] about Sephora uses AI to achieve 11% sales increase and loyalty leader title
Loyalty programmes failing with digital customers, says Capgemini
Loyalty schemes failing with digital customers89% of social media opinions on schemes are negative, says Capgemini … [Read more...] about Loyalty programmes failing with digital customers, says Capgemini
Loyalty programmes failing with digital customers, says Capgemini
Loyalty schemes failing with digital customersOnly 14% employ gamification mechanisms for rewards, says Capgemini … [Read more...] about Loyalty programmes failing with digital customers, says Capgemini
Wealthy want rewards too
Wealthy want rewards tooAmazon among most popular schemes for affluent … [Read more...] about Wealthy want rewards too
Over 70 retail partners on new air rewards website
Over 70 retail partners on new air rewards websiteAir Canada's loyalty programme Aeroplan has launched a website that connects … [Read more...] about Over 70 retail partners on new air rewards website
