Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
George Wilson, Head of Product, EMEA, Global Merchant Loyalty at SessionM, a Mastercard company, helped judge this year’s International Loyalty Awards submissions. Here’s what he … [Read more...] about What the International Loyalty Awards tell us about the state of loyalty
Mastercard expanded … [Read more...] about Digging into Mastercard’s acquisition of SessionM
Covid disrupted virtually every aspect of the global marketplace, including brand loyalty. In countries as diverse as France, South Africa, China, India and the US, more than half of consumers said … [Read more...] about 4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
Launching an awards competition after a pandemic is a little like lighting a firework and hoping … [Read more...] about International Loyalty Awards Finalists
The International Loyalty Awards organisers say the big names joining the roster of sponsors for 2022 prove the high value and importance placed on customer loyalty across all sectors.Prime sponsor … [Read more...] about High profile brands point to growing importance of customer loyalty
If confirmation was needed of the growing importance of customer loyalty to financial services firms, then it is the … [Read more...] about Mastercard buys SessionM to ramp up loyalty offering
PGA golf tour starts omnichannel schemeOffering targets one million golf fans … [Read more...] about PGA golf tour starts omnichannel scheme
Reward-based mobile ads “boost loyalty”Rewarded audiences more than twice as likely to interact … [Read more...] about Reward-based mobile ads “boost loyalty”
