Loyalty Magazine

Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM

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Is it time for your loyalty transformation?

Loyalty Surgery Speaker

Two full days when loyalty takes centre stage

It’s time to book your place for The Loyalty Surgery 2019

Last year's Loyalty Surgery was a big success with delegates telling us it was their favourite loyalty conference of the year. Now it’s time to book your place for this year's event.

Venue for 2019 is 1, America Square, London and the all important dates are 16th & 17th October. Yes two days this year! Why? Last year's delegates asked for more time … [Read more...] about Is it time for your loyalty transformation?

New Shell programme rewards all forecourt spend

Exclusive interview

Points to be shelved in favour of rewards

Exclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER.

Shell is in the process of launching a new rewards programme which it plans to roll out to all markets if initial customer enthusiasm is maintained. Significantly, the Shell Go+ is dispensing with points, to be replaced by personalised rewards.

Following a pilot earlier, the first market to move to the Shell … [Read more...] about New Shell programme rewards all forecourt spend

Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?

Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?Barclaycard has said that it wants to save customers from “offer fatigue” with its own daily deals service. Critics on the other hand argue that it is offering nothing new and that its deals are very similar to those of Groupon and LivingSocial, the two leading daily deals companies. … [Read more...] about Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?

Shell – Playing it’s cards right

Shell – Playing it’s cards rightShell is the largest branded retailer in the world with over 45,000 sites. It operates loyalty schemes in 20 countries and has 20 million registered loyalty customers.Crispin Rogers, global loyalty and B2C payments manager for Shell explained to Loyalty why the concept of loyalty is so important for his company. … [Read more...] about Shell – Playing it’s cards right

Will Barclaycard’s Freedom proposition drive increased business?

Will Barclaycard’s Freedom proposition drive increased business?The Barclaycard Freedom loyalty scheme has called for a significant IT investment, commitment to a major advertising and marketing budget – and the appointment of a number of heavyweights to run it, including Sarah Newman former general manager for strategic delivery at British Airways and several others from the airline. But not everyone in the industry is convinced that the Freedom loyalty proposition will lead to increased … [Read more...] about Will Barclaycard’s Freedom proposition drive increased business?