New Shell programme rewards all forecourt spend
Exclusive interview
Shell
Why we won: Shell
Why we won: ShellPump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. … [Read more...] about Why we won: Shell
Why we won: Shell
Why we won: ShellPump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. … [Read more...] about Why we won: Shell
Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?
Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?Barclaycard has said that it wants to save customers from “offer fatigue” with its own daily deals service. Critics on the other hand argue that it is offering nothing new and that its deals are very similar to those of Groupon and LivingSocial, the two leading daily deals companies. … [Read more...] about Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?
Biggest promotion to date for Barclaycard Freedom
Biggest promotion to date for Barclaycard FreedomBarclaycard Freedom, the loyalty scheme from Barclaycard, is launching its largest promotion so far to drive greater footfall, spend and number of customers through the doors of participating retailers. … [Read more...] about Biggest promotion to date for Barclaycard Freedom
Consumers judge brands the same way as people
Consumers judge brands the same way as peopleHuman traits of 'warmth and competence' hold key to brand loyalty, study finds … [Read more...] about Consumers judge brands the same way as people
Shell starts Turkish programme
Shell starts Turkish programmePartnership with supermarket chain rewards food and fuel purchases … [Read more...] about Shell starts Turkish programme
Shell – Playing it’s cards right
Shell – Playing it’s cards rightShell is the largest branded retailer in the world with over 45,000 sites. It operates loyalty schemes in 20 countries and has 20 million registered loyalty customers.Crispin Rogers, global loyalty and B2C payments manager for Shell explained to Loyalty why the concept of loyalty is so important for his company. … [Read more...] about Shell – Playing it’s cards right
Will Barclaycard’s Freedom proposition drive increased business?
Will Barclaycard’s Freedom proposition drive increased business?The Barclaycard Freedom loyalty scheme has called for a significant IT investment, commitment to a major advertising and marketing budget – and the appointment of a number of heavyweights to run it, including Sarah Newman former general manager for strategic delivery at British Airways and several others from the airline. But not everyone in the industry is convinced that the Freedom loyalty proposition will lead to increased … [Read more...] about Will Barclaycard’s Freedom proposition drive increased business?
Freedom goes live with 30,000 merchants plus Shell
Freedom goes live with 30,000 merchants plus ShellExclusive interviews with Barclaycard and Shell on how Freedom feels so farBarclaycard went live with its new Freedom loyalty scheme today, with the pressing of a big orange button at 7.30 this morning as the www.barclaycard.co.uk/freedom website updated with full details of the scheme and its partners. … [Read more...] about Freedom goes live with 30,000 merchants plus Shell
