Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
There was no question about the main trend of the Loyalty Surgery this year. After a period when change was viewed with nervousness, the loyalty business – … [Read more...] about Emotions take centre stage at the Loyalty Surgery
Two full days when loyalty takes centre stage
It’s time to book your place for The Loyalty Surgery 2019
Last year's Loyalty Surgery was a big success with delegates telling … [Read more...] about Is it time for your loyalty transformation?
Exclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER.
Shell is in the process of … [Read more...] about New Shell programme rewards all forecourt spend
Why we won: ShellPump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)Why we won: The Challenge shook up an existing scheme by gamifying the mundane … [Read more...] about Why we won: Shell
Why we won: ShellPump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)Why we won: The Challenge shook up an existing scheme by gamifying the mundane … [Read more...] about Why we won: Shell
Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?Barclaycard has said that it wants to save customers from “offer fatigue” with its own daily deals service. … [Read more...] about Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?
Biggest promotion to date for Barclaycard FreedomBarclaycard Freedom, the loyalty scheme from Barclaycard, is launching its largest promotion so far to drive greater footfall, spend and number of … [Read more...] about Biggest promotion to date for Barclaycard Freedom
Consumers judge brands the same way as peopleHuman traits of 'warmth and competence' hold key to brand loyalty, study finds … [Read more...] about Consumers judge brands the same way as people
Shell starts Turkish programmePartnership with supermarket chain rewards food and fuel purchases … [Read more...] about Shell starts Turkish programme
Shell – Playing it’s cards rightShell is the largest branded retailer in the world with over 45,000 sites. It operates loyalty schemes in 20 countries and has 20 million registered loyalty … [Read more...] about Shell – Playing it’s cards right
