Recap of why Shell won a Loyalty Magazine Award last year
It is difficult not to love the Shell loyalty programme which has managed to do the – almost – impossible and combine … [Read more...] about Shell launches winners only gamification in UK
Shell
Global audience takes part in The Loyalty Magazine Awards 2020
Loyalty Magazine Awards
Record numbers of both entries and participants
Champagne corks were popping and celebrations were taking place across the world yesterday as the loyalty industry took part in the very … [Read more...] about Global audience takes part in The Loyalty Magazine Awards 2020
Emotions take centre stage at the Loyalty Surgery
Report by Annich McIntosh
There was no question about the main trend of the Loyalty Surgery this year. After a period when change was viewed with nervousness, the loyalty business – … [Read more...] about Emotions take centre stage at the Loyalty Surgery
Is it time for your loyalty transformation?
Loyalty Surgery Speaker
Two full days when loyalty takes centre stage
It’s time to book your place for The Loyalty Surgery 2019
Last year's Loyalty Surgery was a big success with delegates telling … [Read more...] about Is it time for your loyalty transformation?
New Shell programme rewards all forecourt spend
Exclusive interview
Points to be shelved in favour of rewards
Exclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER.
Shell is in the process of … [Read more...] about New Shell programme rewards all forecourt spend
Why we won: Shell
Why we won: ShellPump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)Why we won: The Challenge shook up an existing scheme by gamifying the mundane … [Read more...] about Why we won: Shell
Why we won: Shell
Why we won: ShellPump Challenge - Make filling up fun (Best Use of Communications winner at The Loyalty Magazine Awards)Why we won: The Challenge shook up an existing scheme by gamifying the mundane … [Read more...] about Why we won: Shell
Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?
Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?Barclaycard has said that it wants to save customers from “offer fatigue” with its own daily deals service. … [Read more...] about Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?
Biggest promotion to date for Barclaycard Freedom
Biggest promotion to date for Barclaycard FreedomBarclaycard Freedom, the loyalty scheme from Barclaycard, is launching its largest promotion so far to drive greater footfall, spend and number of … [Read more...] about Biggest promotion to date for Barclaycard Freedom
Consumers judge brands the same way as people
Consumers judge brands the same way as peopleHuman traits of 'warmth and competence' hold key to brand loyalty, study finds … [Read more...] about Consumers judge brands the same way as people
