Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Delta Air Lines has back-tracked on changes it planned to make to its SkyMiles loyalty program after … [Read more...] about Delta backtracks as customers rage against changes
The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned … [Read more...] about Delta opens its books as it separates its loyalty programme
The most valuable airline loyalty programmesFour US and two Japanese schemes in Top 10 … [Read more...] about The most valuable airline loyalty programmes
Delta to reward dollars spent not miles flownMajor switch in rewards model as airline targets big spenders … [Read more...] about Delta to reward dollars spent not miles flown
Airline stops miles expiration datesTwo-year cut-off date removed … [Read more...] about Airline stops miles expiration dates
Delta Airlines forms card partnership with payment networkCo-branded debit card to offer “hundreds” of merchant discounts … [Read more...] about Delta Airlines forms card partnership with payment network
Amex to 'educate' Delta members on rewardsAmerican Express is launching a campaign for its new Delta SkyMiles credit card to educate loyalty members about changes in the service. … [Read more...] about Amex to ‘educate’ Delta members on rewards
Delta launches new reward scheme? 'last seat' brought back ?At the same time that Delta is ramping its bag charges, and thereby charging its customers more, it is also introducing a loyalty scheme and … [Read more...] about Delta launches new reward scheme
