Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
A discussion on loyalty often includes mention of both points expiry, breakage and proving whether a loyalty programme actually works. Latest … [Read more...] about Starbucks payment and reward card accounts for nearly half its business
Pizza Hut, Dominos, Subway, My Chili, Starbucks – and NandosWhat does it take to create must-have fast food loyalty ?What role does loyalty play in the fast food business and is it possible to … [Read more...] about Pizza Hut, Dominos, Subway, My Chili, Starbucks – and Nandos
Its official, all that brand-building is worth itOver half of those surveyed say they will pay more for a well-known nameList of top products chosen by brandList of top brands bought by nameAll that … [Read more...] about Its official, all that brand-building is worth it
Special reportRestaurant chains moving to an airline loyalty modelBig chains attracted by tiers to encourage spend and boost visitsProfiles of Starbucks, Restaurant Revolution, Wayback Burgers, TGI … [Read more...] about Special report Restaurant chains moving to an airline loyalty model
Starbucks digital push adds 6 million to loyalty programmeNew initiatives introduced to attract the 75 million US non-membersStarbucks has maintained its leadership position in the loyalty annals of … [Read more...] about Starbucks digital push adds 6 million to loyalty programme
SPECIAL REPORTBig regulatory changes affecting prepaid and gift products How is ASC606 affecting gift card breakage in the US? Chinese ruling on pre-paid removes US$74.4bn from mobile coffers … [Read more...] about Big regulatory changes affecting prepaid and gift products
Starbucks starts rewards in South AfricaScheme rolls out ten months after first stores open … [Read more...] about Starbucks starts rewards in South Africa
Starbucks offers free coffees to Lyft passengersRide sharing service will also offer gift cards at retailer … [Read more...] about Starbucks offers free coffees to Lyft passengers
Starbucks programme holds US$1.2bn in fundsScheme now has more deposited than some banks … [Read more...] about Starbucks programme holds US$1.2bn in funds
Starbucks rides out reward scheme problemsNumbers up despite 'unpopular' changes, says retailer … [Read more...] about Starbucks rides out reward scheme problems
