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Pizza Hut, Dominos, Subway, My Chili, Starbucks – and Nandos

Pizza Hut, Dominos, Subway, My Chili, Starbucks – and NandosWhat does it take to create must-have fast food loyalty ?What role does loyalty play in the fast food business and is it possible to persuade a customer to buy one type of pizza over another by rewarding them?The answer is probably yes if the number of fast food outlet loyalty programmes is anything to go by. And then there is the story of Nando’s High Five black card, but more of that later. … [Read more...] about Pizza Hut, Dominos, Subway, My Chili, Starbucks – and Nandos

Its official, all that brand-building is worth it

Its official, all that brand-building is worth itOver half of those surveyed say they will pay more for a well-known nameList of top products chosen by brandList of top brands bought by nameAll that money spent on advertising, sponsorship and brand-building is worth it, according to a new survey. Consumers buy from the brands they love, and brand profile is crucial to maintain position. … [Read more...] about Its official, all that brand-building is worth it

Special report Restaurant chains moving to an airline loyalty model

Special reportRestaurant chains moving to an airline loyalty modelBig chains attracted by tiers to encourage spend and boost visitsProfiles of Starbucks, Restaurant Revolution, Wayback Burgers, TGI Fridays, Chick-fil-AWhen Starbucks moves, people in loyalty are inclined to look, which is why its announcement during an earnings call that it would be making changes to its loyalty programme caused such a coffee stir. … [Read more...] about Special report Restaurant chains moving to an airline loyalty model

Starbucks digital push adds 6 million to loyalty programme

Starbucks digital push adds 6 million to loyalty programmeNew initiatives introduced to attract the 75 million US non-membersStarbucks has maintained its leadership position in the loyalty annals of fame for a number of years now. Any discussion around how it has achieved what others haven’t will revolve around the simplicity of its programme. What will surprise many is that the programme is currently in superdrive, having added a massive 6 million “digitally registered” users since March. The … [Read more...] about Starbucks digital push adds 6 million to loyalty programme

Big regulatory changes affecting prepaid and gift products

SPECIAL REPORTBig regulatory changes affecting prepaid and gift products How is ASC606 affecting gift card breakage in the US? Chinese ruling on pre-paid removes US$74.4bn from mobile coffers Tencent expects gaming division to drive 50% increase in Q2 turnover Big changes are underway that have the potential to significantly alter the business case for prepaid products, and including gift cards. The interesting point is that some of these changes are positive, and some negative. … [Read more...] about Big regulatory changes affecting prepaid and gift products

Plummeting Starbucks perceptions a warning shot to merchants

Plummeting Starbucks perceptions a warning shot to merchantsPerceptions levels of Starbucks dropped by half just eight days after it made controversial changes to its loyalty scheme. The findings are a warning shot to any company considering changes to a popular rewards scheme. … [Read more...] about Plummeting Starbucks perceptions a warning shot to merchants