People will pay 22% more if the company has a good reputationSocial and environmental conscience, support of good causes, positive work environment, good leadership all create highly … [Read more...] about People will pay 22% more if the company has a good reputation
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Over 50% of smartphone owners use them more for apps than for calls or texts
Over 50% of smartphone owners use them more for apps than for calls or textsChanging use of mobile technology giving marketers the runaroundA survey has been published which shows consumers are … [Read more...] about Over 50% of smartphone owners use them more for apps than for calls or texts
Loyalty card ‘fatigue’ taking effect
Loyalty card ‘fatigue’ taking effectConsumers are experiencing ‘loyalty card fatigue’ causing them to forget to collect and redeem loyalty points.That is one of the findings in new UK research from … [Read more...] about Loyalty card ‘fatigue’ taking effect