Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
New figures from the Data and Marketing Association (DMA) reveal … [Read more...] about How to make subscription models work
Just weeks after Sainsbury’s launched its revamped, mobile-first new loyalty programme with personalisation at its core, we hear that Tesco is also enhancing its loyalty programme, but for this, … [Read more...] about Tesco to follow subscription model for Clubcard Plus
Loyalty versus subscription: Is this a boxing match?A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does … [Read more...] about Loyalty versus subscription: Is this a boxing match?
