Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
High street beauty and cosmetics retailer Superdrug has launched its new VIP loyalty scheme for … [Read more...] about New VIP beauty program reflects tough trading environment
Health & Beautycard membership tops 14 million
Superdrug says its Health and Beauty card membership has now reached more than 14 million members, driven by special … [Read more...] about Strong Superdrug results attributed to loyalty product linking
Superdrug launches smartphone loyalty appRetailer starts new initiative as competition from cut price rivals intensifies … [Read more...] about Superdrug launches smartphone loyalty app
Comment: Is it time to review the reward?Easy to forget the absolute in the complexityIt is very easy in a business as complex and interdependent as loyalty, to sometimes forget to consider how the … [Read more...] about Comment: Is it time to review the reward?
Retailer starts perfume rewardsHealth and beauty sector sees another new launch … [Read more...] about Retailer starts perfume rewards
Superdrug announces new partner and passes four million milestoneLandmark passed ten weeks after launch … [Read more...] about Superdrug announces new partner and passes four million milestone
New health and beauty card achieves one million active usersMilestone passed two weeks after start of scheme … [Read more...] about New health and beauty card achieves one million active users
Superdrug finally sets date for scheme launchReverse side of loyalty card to feature a mirror … [Read more...] about Superdrug finally sets date for scheme launch
Rival to Boots Advantage scheme plannedProgramme to start in May … [Read more...] about Rival to Boots Advantage scheme planned
Superdrug customers now 10% more likely to returnA programme of customer service improvements has led to a 10% increase in customer return business, and a 12% increase in world of mouth recommendation … [Read more...] about Superdrug customers now 10% more likely to return
