Timberland latest brand to recycle
Marks&Spencer began the trend several years ago, then IKEA said it would take back old furniture for sprucing up, now … [Read more...] about Brands realise customer loyalty value of reusing products
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Marks&Spencer began the trend several years ago, then IKEA said it would take back old furniture for sprucing up, now … [Read more...] about Brands realise customer loyalty value of reusing products
My mind has been on IKEA. The family recently spent a hugely enjoyable day browsing its … [Read more...] about My mind has been on IKEA
Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger
I saw an Amazon delivery van this week. It was brand spanking new and was proceeding through my tiny rural village. Usually … [Read more...] about Fighting back against the Amazon take-over
There is a massive danger of failing to deliver on a promise when a brand declares it has a … [Read more...] about Because there is no Planet B
Levi’s has lost its long-term vice-president of sustainability to become the first Starbucks chief … [Read more...] about Starbucks poaches sustainability chief
Since the fifties, … [Read more...] about How can CSR impact Loyalty?
Feeling strong? Here are the predictions for 2019Making predictions for the coming year is always fraught with danger, but this year it is even more complicated – for myriad … [Read more...] about We apologise for the irritation, but here are the predictions for 2019
Highlighting responsibility and sustainable tourismA browse through which travel companies win the green awardsIn the week the Climate Change Conference takes place in Paris, it seemed appropriate to … [Read more...] about Highlighting responsibility and sustainable tourism