Timberland latest brand to recycle
Marks&Spencer began the trend several years ago, then IKEA said it would take back old furniture for sprucing up, now … [Read more...] about Brands realise customer loyalty value of reusing products
sustainability
My mind has been on IKEA
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Ethical flatpack furniture in my thoughts and my sitting room
My mind has been on IKEA. The family recently spent a hugely enjoyable day browsing its … [Read more...] about My mind has been on IKEA
WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger
Strong emphasis on empathy and ‘reframing the narrative’
Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger
Fighting back against the Amazon take-over
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Digital divide turns into a chasm
I saw an Amazon delivery van this week. It was brand spanking new and was proceeding through my tiny rural village. Usually … [Read more...] about Fighting back against the Amazon take-over
Because there is no Planet B
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Two brands taking an unexpected approach to sustainability
There is a massive danger of failing to deliver on a promise when a brand declares it has a … [Read more...] about Because there is no Planet B
Starbucks poaches sustainability chief
CEO sets out ten year eco-vision, questions milk use
Levi’s has lost its long-term vice-president of sustainability to become the first Starbucks chief … [Read more...] about Starbucks poaches sustainability chief
How can CSR impact Loyalty?
Guest Blog
Nearly 90% of consumers are prepared to choose who they shop with based on which brand stands up for an issue. Article by Brad Davis.
Since the fifties, … [Read more...] about How can CSR impact Loyalty?
Bringing Planet and People into the marketing Mix
There will be an eco-loyalty category in The Loyalty Magazine Awards 2020 because the demand from customers for solutions to our ecological problems is growing … [Read more...] about Bringing Planet and People into the marketing Mix
We apologise for the irritation, but here are the predictions for 2019
Feeling strong? Here are the predictions for 2019Making predictions for the coming year is always fraught with danger, but this year it is even more complicated – for myriad … [Read more...] about We apologise for the irritation, but here are the predictions for 2019
Highlighting responsibility and sustainable tourism
Highlighting responsibility and sustainable tourismA browse through which travel companies win the green awardsIn the week the Climate Change Conference takes place in Paris, it seemed appropriate to … [Read more...] about Highlighting responsibility and sustainable tourism