Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Marks&Spencer began the trend several years ago, then IKEA said it would take back old furniture for sprucing up, now Timberland is joining the … [Read more...] about Brands realise customer loyalty value of reusing products
My mind has been on IKEA. The family recently spent a hugely enjoyable day browsing its aspirational room settings and … [Read more...] about My mind has been on IKEA
Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, is merging a number of … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger
I saw an Amazon delivery van this week. It was brand spanking new and was proceeding through my tiny rural village. Usually deliveries are done by very … [Read more...] about Fighting back against the Amazon take-over
There is a massive danger of failing to deliver on a promise when a brand declares it has a sustainable footprint. Yet two … [Read more...] about Because there is no Planet B
Levi’s has lost its long-term vice-president of sustainability to become the first Starbucks chief sustainability officer as it … [Read more...] about Starbucks poaches sustainability chief
Since the fifties, Corporate Social Responsibility … [Read more...] about How can CSR impact Loyalty?
Feeling strong? Here are the predictions for 2019Making predictions for the coming year is always fraught with danger, but this year it is even more complicated – for myriad … [Read more...] about We apologise for the irritation, but here are the predictions for 2019
Highlighting responsibility and sustainable tourismA browse through which travel companies win the green awardsIn the week the Climate Change Conference takes place in Paris, it seemed appropriate to … [Read more...] about Highlighting responsibility and sustainable tourism
