Several programmes bundled into one Paytm is launching a subscription loyalty initiative in India that covers several companies including Zomato, Eros Now, Sony Liv, Viu Premium, and Uber. Paid subscriptions have been very popular with customer facing companies in India but the arrival of the Paytm programme dwarfs them all. Called Paytm First the firm is offering the programme to everyone, not just Paytm customers and is bundling paid memberships offered … [Read more...] about Paytm First wants to be mother of subscriptions
Tencent
Big regulatory changes affecting prepaid and gift products
SPECIAL REPORTBig regulatory changes affecting prepaid and gift products How is ASC606 affecting gift card breakage in the US? Chinese ruling on pre-paid removes US$74.4bn from mobile coffers Tencent expects gaming division to drive 50% increase in Q2 turnover Big changes are underway that have the potential to significantly alter the business case for prepaid products, and including gift cards. The interesting point is that some of these changes are positive, and some negative. … [Read more...] about Big regulatory changes affecting prepaid and gift products
