2016 Predictions: Cloud to transform in-store shopping experienceTechnologies like the cloud and mobile have largely been credited for the boom of eCommerce and the move away from the high street, but … [Read more...] about 2016 Predictions: Cloud to transform in-store shopping experience
The Logic group
Barclaycard buys loyalty and payments provider
Barclaycard buys loyalty and payments providerAcquisition card brand’s boosts rewards capabilities … [Read more...] about Barclaycard buys loyalty and payments provider
Millennials opting for gift cards
Millennials opting for gift cardsSurprising generational differences in Christmas shopping survey … [Read more...] about Millennials opting for gift cards
Recession hit consumers looking for real-time rewards
Recession hit consumers looking for real-time rewardsMobile to increase in importance as delivery channel for immediate offers … [Read more...] about Recession hit consumers looking for real-time rewards
Customers still (!) loyal to banks
Customers still (!) loyal to banksFinancial customers are “least promiscuous” … [Read more...] about Customers still (!) loyal to banks
40% resistant to loyalty offers via their phone
40% resistant to loyalty offers via their phoneResults of new Ipsos MORI/The Logic Group survey … [Read more...] about 40% resistant to loyalty offers via their phone
Brands and reward schemes fail to inspire loyalty in men
Brands and reward schemes fail to inspire loyalty in menThe concept of loyalty is so much more complicated than it at at first appears – especially for men. … [Read more...] about Brands and reward schemes fail to inspire loyalty in men
Savvy shoppers demand more from loyalty schemes
Savvy shoppers demand more from loyalty schemes Downturn leads to new type of customer, finds State of Britain survey … [Read more...] about Savvy shoppers demand more from loyalty schemes
What loyalty means to customers and why businesses should pay attention
What loyalty means to customers and why businesses should pay attention Most consumers are aware of the major loyalty schemes - but does this translate into increased sales? Article by Anamaria … [Read more...] about What loyalty means to customers and why businesses should pay attention
Asda, Woolworths and Shell install gift card centres
Asda, Woolworths and Shell install gift card centresUK retailers Asda, Woolworths and Shell haave all installed gift card centres supplied by secure transaction specialists The Logic Group. … [Read more...] about Asda, Woolworths and Shell install gift card centres
