Twelve new names in the Brand Loyalty 100 (US) – one big loserComment,Trend AnalysisGuess which brands came top again, and whyA changing face of customer loyalty and expectations is how Brand Loyalty summarised its 2023 Loyalty Leaders … [Read more...] about Twelve new names in the Brand Loyalty 100 (US) – one big loser
Data turbulence in Europe challenges loyalty program data stewardshipBig tech versus regulators is a battle loyalty marketers cannot afford to ignoreOn April 4, 2023, almost 5 years since the General Data Protection Regulation … [Read more...] about Data turbulence in Europe challenges loyalty program data stewardship
Social media is for friends, not sellingComment,Free/OpenGreat data on the best platforms to reach your customersSocial media is an interesting phenomenon. It has enabled ordinary people, for the first time in … [Read more...] about Social media is for friends, not selling
Loyalty booming post-cookie banCosmetics and fashion brands explore use of NFTs for rewardsYou probably know what a cryptocurrency is (aka Bitcoin) and you have probably heard the term … [Read more...] about Loyalty booming post-cookie ban
Mobile: Social Unpacking what holds loyalty back from what it could beShift to mobile has already happenedThe audience at The Loyalty Surgery were riveted to attention by a presentation by Mark Palmer, founder of Maverick … [Read more...] about Mobile: Social Unpacking what holds loyalty back from what it could be