2014 predictions for Loyalty – do you agree?It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.This year is more … [Read more...] about 2014 predictions for Loyalty
tim williams
Stop thinking about loyalty as a marketing objective
Stop thinking about loyalty as a marketing objectiveIf we understood our customers, and what drives them, we would have to work less hard at fostering loyalty, argues Tim Williams, planning director … [Read more...] about Stop thinking about loyalty as a marketing objective
