Making a brand top-of-mindThe challenge that faced BP - "We're not Starbucks. We're not that cool"BP has revamped its loyalty programme with the … [Read more...] about Making a brand top-of-mind
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Making a brand top-of-mindThe challenge that faced BP - "We're not Starbucks. We're not that cool"BP has revamped its loyalty programme with the … [Read more...] about Making a brand top-of-mind