Points sales may be killing the golden goose; how should programmes change to stay relevant
As travel begins its first shaky steps back to business as usual, the question around what … [Read more...] about Airlines risk a dilution of FF reward value
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause
So what could airlines do better?
When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of Switchfly. … [Read more...] about The need for customer loyalty has never been greater
AirAsia is celebrating the tenth year of operations for its BIG Loyalty programme in 2020. Article by Annich McIntosh
The airline has launched a mobile game and is aiming to reward … [Read more...] about AirAsia celebrating ten BIG years
Qantas Group’s CEO Alan Joyce topped the list of Australia’s highest paid CEOs in 2018, earning an impressive A$23.9m.
In 2017, Joyce was named as the world’s most influential LGBT … [Read more...] about Who says loyalty doesn’t pay?
Report from the World Aviation Festival - Part 1
CEOs of the airline industry are surprisingly united in admitting that they have to urgently find a solution to the climate impact of air … [Read more...] about Flygskam: Can loyalty initiatives lessen consumer flight-shame?
You probably noticed yesterday, the very strong message coming from frustrated BA travellers, that no one was helping them, listening to them, or in any way handling their complex … [Read more...] about Customer experience lessons to be learnt from BA
Hilton and Lyft putting a dollar value on points
Hilton and Lyft’s new US loyalty partnership is being seen as a very positive one for travellers, but it raises some question marks over … [Read more...] about True value of points out in the open