We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world
Invitation to members to plan their next rewards dream
Loyalty Magazine feels it is time for some virtual escapism, so even if you don’t envisage going far this year, have a … [Read more...] about Travel programmes respond to need for escapism and sensual experiences
Radisson confirms view that people over the pond behave differently
It will surprise no-one to see a raft of new initiatives as firms adapt to the ongoing changes in customer behaviour. … [Read more...] about Hotel reward program splits the world into two
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and a member of the SkyTeam alliance, has signed a 10-year contract for the implementation and management of a loyalty … [Read more...] about Saudi Arabian Airlines selects partner for loyalty programme
Points sales may be killing the golden goose; how should programmes change to stay relevant
As travel begins its first shaky steps back to business as usual, the question around what … [Read more...] about Airlines risk a dilution of FF reward value
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause
So what could airlines do better?
When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of Switchfly. … [Read more...] about The need for customer loyalty has never been greater
AirAsia is celebrating the tenth year of operations for its BIG Loyalty programme in 2020. Article by Annich McIntosh
The airline has launched a mobile game and is aiming to reward … [Read more...] about AirAsia celebrating ten BIG years
Qantas Group’s CEO Alan Joyce topped the list of Australia’s highest paid CEOs in 2018, earning an impressive A$23.9m.
In 2017, Joyce was named as the world’s most influential LGBT … [Read more...] about Who says loyalty doesn’t pay?