travel loyalty

Expedia unifies customer loyalty offering across brands

Launch planned during the next 12 months; all Expedia brands will be included

Online travel mega-company Expedia Group plans to ‘unify and expand’ customer loyalty program … [Read more...] about Expedia unifies customer loyalty offering across brands

Etihad offers miles multiplier

Revenue earner as guests have to buy miles to qualify

Etihad Guest, the loyalty programme of the UAE’s national airline, Etihad Airways, has introduced a new programme feature called … [Read more...] about Etihad offers miles multiplier

Are airline loyalty programs still worth the hype? You decide

* Decide who your friends are when booking a flight

* Do travel loyalty programmes really benefit customers?

The underlying assumption of airline loyalty programs rarely … [Read more...] about Are airline loyalty programs still worth the hype? You decide

The loyalty future In a post pandemic world

Exclusive

We liked the new book from Philip Shelper and his team so wanted to know more: Why did he want to write it? What learnings made the biggest impression? How has COVID-19 impacted on loyalty programmes? … [Read more...] about The loyalty future In a post pandemic world

Travel programmes respond to need for escapism and sensual experiences

Invitation to members to plan their next rewards dream

Loyalty Magazine feels it is time for some virtual escapism, so even if you don’t envisage going far this year, have a … [Read more...] about Travel programmes respond to need for escapism and sensual experiences

Hotel reward program splits the world into two

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Radisson confirms view that people over the pond behave differently

It will surprise no-one to see a raft of new initiatives as firms adapt to the ongoing changes in customer behaviour. … [Read more...] about Hotel reward program splits the world into two

Saudi Arabian Airlines selects partner for loyalty programme

Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and a member of the SkyTeam alliance, has signed a 10-year contract for the implementation and management of a loyalty … [Read more...] about Saudi Arabian Airlines selects partner for loyalty programme

Airlines risk a dilution of FF reward value

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Points sales may be killing the golden goose; how should programmes change to stay relevant

As travel begins its first shaky steps back to business as usual, the question around what … [Read more...] about Airlines risk a dilution of FF reward value

Why brands need loyalty nuggets to make sense of data

Guest Article

New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data

Keeping loyalty program members engaged while your travel business is on pause

Guest Article

With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause