Loyalty Magazine

Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM

Search
You are here: Home / travel loyalty

travel loyalty

True value of points out in the open

Hilton and Lyft putting a dollar value on points Hilton and Lyft’s new US loyalty partnership is being seen as a very positive one for travellers, but it raises some question marks over the transparency of the value of points. Hilton members get completely free points for riding in Lyfts. Alternatively, it will also soon be possible to book rides with extra loyalty points. From May, the hotel giant and its ridesharing partner are linking loyalty programs to allow … [Read more...] about True value of points out in the open

Make sure your heart is in the right place

Make sure your heart is in the right place“We sincerely regret the inconvenience to the customers impacted by the delay” Some customer problems are more difficult to solve than others. A recent Southwest Airlines flight en route to Dallas from Seattle had to make a U-turn and returned to its point of departure when flight crew realized that a human heart meant to be transported to a medical facility had been left aboard the aircraft. “We sincerely regret the inconvenience to … [Read more...] about Make sure your heart is in the right place

Open access: democratising travel loyalty

Open access: democratising travel loyalty A three-step plan to creating a broader and more profitable customers base for your travel rewards programme. Travel schemes must democratise loyalty by considering new and 'low value' members as well as high worth ones, argues Peter Gerstle, head of travel products at global loyalty and benefits company Collinson. … [Read more...] about Open access: democratising travel loyalty