Can you create true loyalty with a loyalty programme? There are a number of mistakes made by brands in designing loyalty schemes, says Jason Holland of customer engagement agency Underwired. He … [Read more...] about Can you create true loyalty with a loyalty programme?
2014 predictions for Loyalty – do you agree?It wouldn't be the New Year if we didn't have countless files open with predictions from experts about what to expect in the coming year.This year is more … [Read more...] about 2014 predictions for Loyalty
Evidence-based marketing - myth or reality?Apparently a Facebook 'Like' is worth £7. Isn't that brilliant? If you have a hundred thousand followers that makes your social media strategy absolutely … [Read more...] about Evidence-based marketing – myth or reality?