Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Value, a cash reward and a gentle tilting of customer behaviour
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the … [Read more...] about All eyes on loyalty denier Asda as it moves into trial mode
A new study suggests that most shoppers around the world think brands and retailers must do more to reduce waste.
The study … [Read more...] about Growing wish for retailers to cut waste – study
Whether … [Read more...] about Latest retail loyalty initiatives
There is something a little sad about the announcement from Waitrose and John Lewis that they are working on the concept of ‘urban farms’ in their stores that will enable customers to pick their … [Read more...] about Comment: Urban farm concept being explored by Waitrose and John Lewis
Waitrose wins by making it personalMailjet 2018 survey points to lack of cross-channel marketingWaitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, … [Read more...] about Waitrose wins by making it personal
John Lewis and Waitrose trial joint loyalty programmeBringing connected brands together in one loyalty programmeJohn Lewis (department store) shoppers are also Waitrose (food store) shoppers, being … [Read more...] about John Lewis and Waitrose trial joint loyalty programme
Shoppers more loyal to Aldi and Lidl than Waitrose • Ubiquity of loyalty cards has led to widespread indifference, according to 2018 Loyalty Study• Aldi and Lidl top Waitrose for shopper … [Read more...] about Shoppers more loyal to Aldi and Lidl than Waitrose
Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?The proposed merger of Sainsbury’s with Asda raises a number of interesting questions.Sainsbury’s is a data-driven, loyalty … [Read more...] about Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?
Waitrose gives details of new loyalty offeringPersonalisation replaces ‘Pick Your Own’ … [Read more...] about Waitrose gives details of new loyalty offering
Waitrose closes ‘pick your own offers’ initiativeCustomers found process too confusing … [Read more...] about Waitrose closes ‘pick your own offers’ initiative
