There is something a little sad about the announcement from Waitrose and John Lewis that they are working on the concept of ‘urban farms’ in their stores that will enable customers to pick their … [Read more...] about Comment: Urban farm concept being explored by Waitrose and John Lewis
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Waitrose wins by making it personal
Waitrose wins by making it personalMailjet 2018 survey points to lack of cross-channel marketingWaitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, … [Read more...] about Waitrose wins by making it personal
John Lewis and Waitrose trial joint loyalty programme
John Lewis and Waitrose trial joint loyalty programmeBringing connected brands together in one loyalty programmeJohn Lewis (department store) shoppers are also Waitrose (food store) shoppers, being … [Read more...] about John Lewis and Waitrose trial joint loyalty programme
Shoppers more loyal to Aldi and Lidl than Waitrose
Shoppers more loyal to Aldi and Lidl than Waitrose • Ubiquity of loyalty cards has led to widespread indifference, according to 2018 Loyalty Study• Aldi and Lidl top Waitrose for shopper … [Read more...] about Shoppers more loyal to Aldi and Lidl than Waitrose
Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?
Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?The proposed merger of Sainsbury’s with Asda raises a number of interesting questions.Sainsbury’s is a data-driven, loyalty … [Read more...] about Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?
Waitrose gives details of new loyalty offering
Waitrose gives details of new loyalty offeringPersonalisation replaces ‘Pick Your Own’ … [Read more...] about Waitrose gives details of new loyalty offering
Waitrose closes ‘pick your own offers’ initiative
Waitrose closes ‘pick your own offers’ initiativeCustomers found process too confusing … [Read more...] about Waitrose closes ‘pick your own offers’ initiative
Waitrose launches ‘pick your own offers’ initiative
Waitrose launches ‘pick your own offers’ initiativeCustomers can select 10 items to make savings on … [Read more...] about Waitrose launches ‘pick your own offers’ initiative
Waitrose voted best loyalty scheme
Waitrose voted best loyalty schemeWaitrose has been voted the UK’s best retail loyalty programme in a poll of 6,000 consumers. … [Read more...] about Waitrose voted best loyalty scheme
Morrisons trials three different loyalty offerings
Morrisons trials three different loyalty offeringsRetailers considers a range of models ahead of late 2014 full launch … [Read more...] about Morrisons trials three different loyalty offerings
