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Comment: Urban farm concept being explored by Waitrose and John Lewis

There is something a little sad about the announcement from Waitrose and John Lewis that they are working on the concept of ‘urban farms’ in their stores that will enable customers to pick their own produce. The joy of harvesting is the achievement of growing, the freshness of being outside and the knowledge that what you are going to put on a plate has been grown healthily and will be good for you. Anyone with a veg garden will know that growing food in a store can’t … [Read more...] about Comment: Urban farm concept being explored by Waitrose and John Lewis

Waitrose wins by making it personal

Waitrose wins by making it personalMailjet 2018 survey points to lack of cross-channel marketingWaitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, according to research from Mailjet. Waitrose rose nearly seven points to achieve a total score of 25.1 out of an available 30.0. … [Read more...] about Waitrose wins by making it personal

John Lewis and Waitrose trial joint loyalty programme

John Lewis and Waitrose trial joint loyalty programmeBringing connected brands together in one loyalty programmeJohn Lewis (department store) shoppers are also Waitrose (food store) shoppers, being the same demographic (middle class, reasonable income, like quality stuff). Well no, actually. … [Read more...] about John Lewis and Waitrose trial joint loyalty programme

Shoppers more loyal to Aldi and Lidl than Waitrose

Shoppers more loyal to Aldi and Lidl than Waitrose •    Ubiquity of loyalty cards has led to widespread indifference, according to 2018 Loyalty Study•    Aldi and Lidl top Waitrose for shopper advocacy•    But shoppers wish they could afford to shop in Waitrose and M&S … [Read more...] about Shoppers more loyal to Aldi and Lidl than Waitrose

Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?

Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?The proposed merger of Sainsbury’s with Asda raises a number of interesting questions.Sainsbury’s is a data-driven, loyalty focussed, upmarket retailer Asda is a price-sensitive, no bells or frills low-market retailer … [Read more...] about Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?