Inspired or foolish?
The move by Elon Musk to rebrand Twitter as X and turn it into a WeChat or Alibaba lookalike has divided opinion.
Is this the … [Read more...] about Giving Twitter the X
Giving Twitter the X
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Wunderman Thompson predicts what will define 2022
Environment a hugely important customer focus
Playfulness, creativity and contact vital after a boring … [Read more...] about Wunderman Thompson predicts what will define 2022
Carrefour in China launches 100% digital loyalty programme
Eco, healthy and Jamie Oliver
Carrefour may be following a culling strategy in Europe, where it announced plans for 250 store closures in 2018, but in China profits are … [Read more...] about Carrefour in China launches 100% digital loyalty programme
SPECIAL REPORT: Chinese payment giants “lightyears ahead”
SPECIAL REPORT: Chinese payment giants “light years ahead”Customer loyalty chief tenet of modelAlipay acceptance at 7-ElevenUS$15.5 trillion in mobile payments in 2017China has embraced mobile … [Read more...] about SPECIAL REPORT: Chinese payment giants “lightyears ahead”