2010s to be “Decade of the Brand”US loyalty consultancy Brand Keys has released a report that proclaims 2010 to be the ‘Decade of the Brand’ in its Customer Loyalty Engagement Index. … [Read more...] about 2010s to be “Decade of the Brand”
Wells Fargo taps TwitterUS banks are exploring the potential of social network sites to enhance customer loyalty and many have succumbed to the appeal of Twitter. … [Read more...] about Wells Fargo taps Twitter