Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 … [Read more...] about Consumers appreciate loyalty even more in Covid times – research
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research
People will pay 22% more if the company has a good reputationSocial and environmental conscience, support of good causes, positive work environment, good leadership all create highly valuable … [Read more...] about People will pay 22% more if the company has a good reputation
John Lewis and Waitrose trial joint loyalty programmeBringing connected brands together in one loyalty programmeJohn Lewis (department store) shoppers are also Waitrose (food store) shoppers, being … [Read more...] about John Lewis and Waitrose trial joint loyalty programme
What the British think of Loyalty Over 250,000 consumers give their views for YouGov surveyEarly US findings show similar picture to UK … [Read more...] about What the British think of Loyalty
Convenient delivery key to online loyaltyConsumers reveal major bugbears that cost their custom … [Read more...] about Convenience of delivery key to online loyalty
Customers expect to be told of breaches “within hours”More than half unlikely to buy from companies compromised in the past … [Read more...] about Customers expect to be told of breaches “within hours”
Plummeting Starbucks perceptions a warning shot to merchantsPerceptions levels of Starbucks dropped by half just eight days after it made controversial changes to its loyalty scheme. The findings are … [Read more...] about Plummeting Starbucks perceptions a warning shot to merchants
Survey casts doubt on reward scheme effectivenessLoyalty cards “unlikely” to affect where a customer shops … [Read more...] about Survey casts doubt on reward scheme effectiveness
Comparison sites gaining favour over professional financial advicePeople in the UK are increasingly turning away from professional advice on financial products in favour of comparison websites, … [Read more...] about Comparison sites gaining favour over professional financial advice
