But unengaged Lone Wolves make up 50% of the population
A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored
yougov
Physical retail still rules – study
"Now more than ever it is crucial for retailers and brands to understand the dynamics at play"
A recent study by YouGovsuggests that physical retail still rules with … [Read more...] about Physical retail still rules – study
Shell launches winners only gamification in UK
Recap of why Shell won a Loyalty Magazine Award last year
It is difficult not to love the Shell loyalty programme which has managed to do the – almost – impossible and combine … [Read more...] about Shell launches winners only gamification in UK
Responding to the demands of the conscious consumer
Sustainable shopping report
A massive 75% of UK shoppers are modifying their buying behaviour due to ethical concerns, and 85% of retail technology leaders will invest the same or … [Read more...] about Responding to the demands of the conscious consumer
Consumers appreciate loyalty even more in Covid times – research
Only one loyalty category taking a knock
Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 … [Read more...] about Consumers appreciate loyalty even more in Covid times – research
What people really want from a loyalty programme – research
Exclusive
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research
People will pay 22% more if the company has a good reputation
People will pay 22% more if the company has a good reputationSocial and environmental conscience, support of good causes, positive work environment, good leadership all create highly … [Read more...] about People will pay 22% more if the company has a good reputation
John Lewis and Waitrose trial joint loyalty programme
John Lewis and Waitrose trial joint loyalty programmeBringing connected brands together in one loyalty programmeJohn Lewis (department store) shoppers are also Waitrose (food store) shoppers, being … [Read more...] about John Lewis and Waitrose trial joint loyalty programme
What the British think of Loyalty
What the British think of Loyalty Over 250,000 consumers give their views for YouGov surveyEarly US findings show similar picture to UK … [Read more...] about What the British think of Loyalty
Convenience of delivery key to online loyalty
Convenient delivery key to online loyaltyConsumers reveal major bugbears that cost their custom … [Read more...] about Convenience of delivery key to online loyalty