Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
A changing face of customer loyalty and expectations is how Brand Loyalty summarised its 2023 Loyalty Leaders … [Read more...] about Twelve new names in the Brand Loyalty 100 (US) – one big loser
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’
Social media is an interesting phenomenon. It has enabled ordinary people, for the first time in … [Read more...] about Social media is for friends, not selling
The most unexpected things appeal to our customers. Did you know for example, that the most popular YouTube video for India, in September, with over 50 million views, is for DSP Mutual Fund, an … [Read more...] about Expect the unexpected
New public report uncovers UK social media useA massive 84% of all UK adults use social media, and two-thirds use social media every day - and despite reports to the contrary, Facebook remains the … [Read more...] about New public report uncovers UK social media use
will.i.am joins advertising debate“It’s not about advertising – it’s about adding value to communities” … [Read more...] about will.i.am joins advertising debate
Regulator proposes social media guidance for banksProcedures should be in place for monitoring info put on sites … [Read more...] about Regulator proposes social media guidance for banks
Airlines promote loyalty contest via social mediaEssay contest targets new customers through YouTube video and other digital outlets … [Read more...] about Airlines promote loyalty contest via social media
Social media gaining ground as a direct marketing channelSocial media is increasingly emerging as a direct marketing channel and significant investment is planned in email marketing and social media … [Read more...] about Social media gaining ground as a direct marketing channel
Telco starts channel on YouTube??UK telco T-Mobile has launched an interactive channel for customers on the YouTube website. … [Read more...] about Telco starts channel on YouTube
