How does a luxury brand communicate with the online consumer?
The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – garments are designed in fashion houses by designers, debuted on the runway, marketed, worn by celebrities, coveted, produced and sold to the public . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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