Tesco backs charity campaign with ATM donations
Tesco Personal Finance is giving customers the opportunity to support the Tesco Charity of the Year, Muscular Dystrophy Campaign, by using a cash machine at Tesco.
For every transaction made using a cash machine at Tesco until the end of February 2010, the UK supermarket chain will make a donation to the Muscular Dystrophy Campaign’s Giving children equipment to be independent appeal which aims to raise £3 million to fund vital, specialist equipment for children with muscular dystrophy.
Tesco Personal Finance expects to donate £50,000 towards the Tesco Charity of the Year target of £3 million through this initiative. A donation will be made by Tesco Personal Finance for every cash withdrawal, balance enquiry, mini-statement request, mobile phone top-up or PIN change.
Matthew Dransfield of Tesco Personal Finance commented: “Every time customers withdraw cash, check their balance, request a statement or even simply top up their mobile, we will be making a donation to the Muscular Dystrophy Campaign. Through this promotion we’re hoping to help the Muscular Dystrophy Campaign to purchase equipment that many children need to live happier, more independent lives. So by simply doing something ordinary, like using a cash machine at Tesco the next time they go shopping, customers can help improve the quality of life of many children across the UK.”
Philip Butcher, Chief Executive of the Muscular Dystrophy Campaign said: “We are hugely grateful for Tesco Personal Finance’s generous support of our Tesco Charity of the Year partnership. This unique promotion will provide customers with a simple way to help children living with muscle wasting disease in their local community by doing nothing more complicated than using a cash machine.”
Muscular dystrophy is an incurable and life-limiting condition that causes muscles to waste away, making children progressively weaker and preventing them from performing simple tasks that we take for granted, such as turning the pages of a book or brushing their hair. It is estimated that over 8,000 babies and children in the UK have muscular dystrophy or a related muscle wasting disease. There is no cure for the condition, however, the equipment funded by the partnership will greatly improve the quality of life of many children across the UK.