Tesco plans to launch Digital Locker
Tesco plans to launch a “Digital Locker” for customers to store digital content. The scheme will be run in connection with Tesco’s Clubcard loyalty programme.
The new service will allow customers who buy a music CD or DVD in store or online, to automatically transfer the title to their Digital Locker to be utilized on a variety of devices.
Tesco will be working with Blueprint Digital who states that Digital Locker could launch in October of this year.
While some see this as a competitor to iTunes, others are suggesting it is a way for Tesco to be the trusted holder of customer’s precious music and software libraries. It will therefore be different to iTunes, which currently will only operate on one computer because of licence issues.
CEO of Blueprint Digital, Richard Bron, told the audience at the futuresource Entertinment Summit in London that his team would be working with Tesco on the project.
Talking about how the Digital Locker would work, Bron continued: ”Those devices would need to be registered, so that the device can be authenticated by a clearing house to prove that it is that person, and is content they own. The content could then be either streamed or downloaded to that device, whenever or wherever they are”.
Bron believes that Digital Locker could launch in October this year.