T.G.I. Friday’s to give more stripes
T.G.I Friday’s says it is launching what it describes as a loyalty revolution with its Give Me More Stripes scheme in the US.
The project aims to make loyalty members feel valued and appreciated by giving them instore benefits including a number of unexpected bonuses.
Following a soft launch that elevated more than 300,000 of its best guests to members, T.G.I. Friday’s restaurants has formerly started the US nationwide launch of the company’s Give Me More Stripes guest recognition program.
“The Give Me More Stripes program is about enhancing our guests’ experience at Friday’s restaurants,” says Andrew Jordan, Senior Vice President of Marketing for T.G.I. Friday’s USA. “This fun and innovative loyalty program is designed to reward and recognize our best guests in the manner that is most meaningful to them. The Give Me More Stripes program is more revolutionary than evolutionary. We wanted to keep the spirit of rewarding our best guests through a loyalty program which is exclusive to the T.G.I. Friday’s brand, but also create an industry-first by extending it to an in-restaurant experience that only Friday’s could pull off.”
Early membership benefits include:
* Personalized and customized membership card
* Free appetizer or dessert upon sign-up (up to $8 value)
* One-time use jump-the-line-pass
* $8 certificate for every $100 spent (excluding alcohol)
* Exclusive communication about specials and food/drink previews
“Those are the immediate and tangible value components of the program that are ongoing: the more you spend at Friday’s restaurants, the more you receive,” says Jordan. “But the spirit of the program is more than just dollars off. It’s about special treatment that will continue to evolve and will be shaped according to guest feedback and individuals’ preferences.”
Earlier this month, Friday’s began surprising Give Me More Stripes members in participating U.S. restaurants with complimentary Friday’s Chips and Dip or Hummus and Chips (a while-supplies-last early thank you to its newest members).
According to a recent survey conducted by Harris Interactive on behalf of T.G.I. Friday’s restaurants, 87 percent of U.S. adults would find membership in a restaurant recognition or rewards program appealing. Of those adults, 79 percent would find complimentary food/drink an appealing feature in a restaurant recognition and rewards program membership.