the first club launches eBook digital rewards
Platform to engage consumers and encourage higher brand interaction
the first club has expanded its digital rewards platform by adding eBooks and audio books to its rewards catalogue.
With over half the UK adult population belonging to at least one loyalty program, the digital promotions company says its expanded platform will help brands differentiate their programmes by providing relevant and usable rewards.
The UK company says the launch of its eBook and audio book digital catalogues coincides with a massive increase in eBook sales, which have almost doubled during 2010 and now make up 9% of total consumer book sales in the United States.
In the UK, eBook sales are also growing rapidly, with one major publisher accounting for 5% of sales through eBooks, predicting that UK eBook sales will overtake the US.
The catalogues launch with over 100,000 titles including new releases from best-selling authors such as Stieg Larsson, Tom McCarthy, Salman Rushdie, Dan Brown and John Grisham, in over a dozen genres. The eBooks work on most eReader formats and are available in English – with French, German and Spanish being added in early 2011. Audio books are available in English and German, with more languages being added shortly.
Launched in 2009, the first club is a global digital loyalty, incentive and promotions solution, offering instant, usable rewards: consumers can download premium digital content including over 34 million choices of mp3 tracks, mobile phone apps, games, eBooks, audio books and software to engage with their favorite hotels.