The five biggest email marketing trends for 2010
Survey highlights Southwest Airlines, Esurance, GoGo Inflight Internet, Going, and Jockey.com for effective email campaigns
Online marketing company Strongmail has issued a report highlighting the five trends that email marketers are focusing on for the beginning of 2010. The top five are:
1. Dynamic Content – relevant and interactive content hooks users
2. Concise, Impactful layouts – straight forward but clever templates are crucial
3. Time Sensitive Promotions – providing deadlines for responses guarantees better responses
4. Clear, Visual Call-To-Actions – keeping the instructions simply and useful
5. Social Media Integration – linking email to social media platforms so results from campaigns can be tracked and provide ROI
Strongmail’s Email Breakthrough Report aims to provide email marketers with a valuable resource and benchmark for evaluating their own campaigns. In addition to social media integration, the “Top 5 Trends to Watch” featured in the latest report span some of the core building blocks of successful campaigns, including superior applications of dynamic content, design and promotional offers.
The “breakthrough” campaigns featured in this report were selected from more than 100 email campaigns in Q409 for excellence in the following areas: outstanding content and creative execution, application of sophisticated email technology, use of innovative digital marketing techniques, and a commitment to an exceptional user experience.
The five winners selected for having the most effective email campaigns are:
• Winner: Going
Industry: Media, Entertainment and Publishing
Campaign: The Weekend Update
• Winner: GoGo Inflight Internet
Industry: Technology
Campaign: Gogo Holiday Referral Campaign
• Winner: Jockey.com
Industry: Retail
Campaign: 3-Day Holiday Sale
• Winner: Southwest Airlines
Industry: Travel & Hospitality
Campaign: Click ‘N Save Promotional Email
• Winner: Esurance
Industry: Financial Services
Campaign: Insurance Quote Transactional Email
“In evaluating the top campaigns of the past quarter, it’s clear that social media integration has taken a significant hold; however, email marketers are still investing in perfecting the basics, like relevant content, great design and compelling offers,” said Kara Trivunovic, senior director of strategic services at StrongMail. “The analysis provided in the Q4 Email Breakthrough Report offers email marketers a great way to learn valuable best practices and get new ideas and inspirations for their own campaigns.”
The report is free and available for download at: http://www.strongmail.com/Q409-Breakthrough
A panel of email industry veterans assesses more than 100 email programs from specific industries and narrows them down to three finalists within five verticals. From the three finalists in each vertical, a ³Best in Class² is selected to be featured in the quarterly Email Breakthrough Report.