We liked the new book from Philip Shelper and his team book review but were left with a few questions: Why did he want to write it? What did he learn? How has COVID-19 impacted on loyalty programmes? and How is life in sunny – but locked-in – Australia? We . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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Loyalty Magazine covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms, entertainment, experiences, gamification and technology.
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