To quote from Paulo Rosado, CEO and founder of Outsystems which produced the report: “The combination of old code along with the new generation of mobile apps, stack applications, and SaaS sprawl are robbing organisations of resources, time, and the ability to innovate . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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