Transaction Wireless partners for virtual gift cards
Transaction Wireless (TW), a mobile infrastructure, commerce and marketing company, has formed a partnership to issue virtual gift cards.
The partnership is with Fifth Third Processing Solutions, which provides secure electronic payments and credit, debit and gift card processing services.
Fifth Third Processing Solutions will begin to offer TW’s virtual gift card solutions to its merchant partners, using their wGiftCard suite of products.
By electing to use TW’s wGiftCard technology, Fifth Third Processing Solutions’ merchant clients will be able to implement a virtual gift card solution that integrates with their core processing platform.
“Our relationship with Transaction Wireless enables our merchants to reach their valued customers on a very personal level – through their ‘always there’ mobile device,” said Donald Boeding, president, merchant services at Fifth Third Processing Solutions. “Our commitment to our processing partners is to deliver the most innovative and most effective technology available, our relationship with TW is an example of the added value we afford our clients.”
Bruce Springer, president and CEO of Transaction Wireless, said the company’s technology will give Fifth Third’s merchants a more cost-effective way of handling their multi-billion dollar gift card business – whether they’re delivering virtual cards to the end-user’s mobile device or email address.