Twitter can help with CRM user adoption
Open source CRM consulting firm Intelestream says it is communicating with office workers via social networking site Twitter.
The US company says this is because its ‘tweeting’ activity can help them better understand CRM – a vital business topic that is often misunderstood.
Intelestream says Twitter can help people better understand applications like SugarCRM. User adoption, one of the most challenging aspects of implementing a new CRM system, is the main reason the company is encouraging CRM users to subscribe to relevant Twitter channels.
“A lot of people don’t fully understand CRM,” said CRM Jason Green.”Office workers don’t always know that their company’s new CRM system is really there to help them do their job. The reality too is that no one wants to read a giant user’s manual. Our goal is to educate people one tweet at a time, by providing CRM users with useful tips every day.
“By staying informed without being overwhelmed by information, users should feel more comfortable with CRM and use it more.”
To subscribe to Intelestream’s Twitter channel, visit http://twitter.com/intelestream