Most banks never consider asking their customers how they feel, think and behave. After all, only 1% of customers are considering leaving their bank. But 62% of us are unhappily loyal, which in practice means we are highly unlikely to recommend our bank to friends and family; we are unlikely . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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Loyalty Magazine covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms, entertainment, experiences, gamification and technology.
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