Report on retail loyalty trends including sustainability
Tesco has followed Sainsbury’s and Boots in cutting the value of their loyalty points. Each has argued that their data is showing that customers value immediate value for money more than points that need to be saved up over a longer . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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