Uppy’s and Uphoffs save customers US$515,000 on fuel
As we reported in Loyalty, in our special fuel round up, US neighbourhood retailers Ukrops and Uphoffs have been running a “fuelperks” discount reward scheme in Richmond since June 30.
The companies have reported that so far, Richmonders have saved more than $515,000 on fuel. This is an average of more than $5 per fill up – since Ukrop’s Super Markets, Inc. launched its fuelperks! rewards programme.
“Ukrop’s customers in the Richmond area have redeemed fuelperks! nearly 80,000 times totaling more than one million gallons of discounted gas,” said Ukrop’s President and CEO Bobby Ukrop. “We’ve seen strong interest from customers in saving on groceries and gas purchases through fuelperks!. Some customers rush to the pump while others are opting to accumulate fuelperks!.”
The fuelperks! loyalty program rewards Ukrop’s customers with savings of 10 cents per gallon of fuel for every $50 of groceries they buy at any Richmond region Ukrop’s location or Joe’s Market.
fuelperks! discounts, which can add up over multiple grocery purchases, are for up to 20 gallons of fuel per transaction at any of the 21 participating locations run by Uppy’s Convenience Stores, Inc. Once the fuelperks! discount is redeemed at the pump, customers begin to earn fuelperks! again.
“As two family owned businesses in Richmond, Ukrop’s and Uppy’s are helping our customers with two of their biggest monthly budget items – groceries and gas,” Ukrop added. “We’ve made the program as easy and as convenient as possible, and it’s continuing to grow. While redeeming my fuelperks! at Uppy’s, I have been fascinated listening to customers – hearing stories about how much fuelperks! discount they accumulated and how much they appreciate saving $12, $35 or even $70 per fill up.”
Scott Aronson, Ukrop’s vice president of marketing and analysis, said, “Before launching fuelperks!, customers told us that they would drive around to save a few pennies. Now, they just shop at Ukrop’s and head straight to one of the conveniently located 21 Uppy’s stations to save money on fuel.
The fuelperks! discounts, which can add up over multiple grocery purchases, are for up to 20 gallons of fuel per transaction.
* A customer spending $100 at Ukrop’s will earn a discount of 20 cents per gallon.
* A customer spending $250 at Ukrop’s will earn a discount of 50 cents per gallon.
* A customer spending $500 at Ukrop’s will earn a discount of $1 per gallon.
(Pic shows Bobby Ukrop, along with Steve Uphoff, president of Uppy’s Convenience Stores).