US soccer team starts contactless minicard scheme?
US soccer team the Colorado Rapids has introduced the Rapids Kickback contactless card rewards programme.
The programme is aimed at rewarding the most loyal fans of the Major League Soccer (MLS) club with prizes when they make purchases at Dick’s Sporting Goods Park concessions, the box office, and Altitude Authentics.
The mini card can be placed on a key ring or bag. Cardholders can “tap” their mini card at various locations around the stadium to get discounts at Altitude Authentics and show it for rapid entrances at the stadium gates and at certain concession stands, as well as increase their point totals for other rewards.
Rapids season ticket holders will be sent the cards in the mail and will be able to register their card online. The card colour will be Burgundy, Blue, or Onyx depending on the level of season tickets purchased.
“We will always look to enhance our customers’ experience here at Dick’s Sporting Goods Park, and we believe the Rapids Kickback Card is new technology that will deliver value to our loyal fans,” said Rapids MD Jeff Plush.
He added that, as the club incorporates more technology, it plans to add more benefits.
“We are looking at innovations like ticketless entry and loading free points or cash on the card so people can use it as a payment method,” said Plush. “In the future, the Rapids’ most devoted fans will be able to come to Dick’s Sporting Goods Park carrying nothing but their Kickback Card.”