VA rebrands to incorporate gift card sector??
The VA – the trade body representing players in the UK’s gift card, gift voucher and prepaid card market – has been re-branded as the UK Gift Card & Voucher Association (UKGCVA), and will now incorporate all aspects of the UK’s prepaid gift market.
The UKGCVA says it will continue to work to promote the use of vouchers and gift cards to businesses and consumers as well as provide an exclusive forum for networking, training, events, best practices, information and education for all of its members.
It also aims to represent the interests and policies of the association to the industry and to outside groups such as government bodies and other trade associations.
Commenting on the name change Andrew Johnson, the association’s director-general, said: “Membership of the association has expanded significantly over the last few years in line with the diversity of organisations that now operate and service this industry.
“The growth of contactless, digital and online payments, for example, together with the increased use of gift cards in the consumer market and the continued widespread usage of paper vouchers as corporate incentive rewards, means that our trade association now represents a far broader industry. We hope that the new branding is viewed as encompassing of the wider aspects of this expanding market.”
The association was established as a trade body in 1996 to represent players in the £3.2bn corporate gift vouchers, cards and stored value solutions market.