There is something emotionally satisfying about buying a new pair of one’s favourite trainers. But with fashion continually changing the goal posts, how do you keep your customers walking towards one particular brand?
Vans, one of the brands under VF Corporation, has been running its . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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