Virgin flyers can buy miles at call centres
Partnership with Points.Com expanded
Virgin Atlantic customers can now buy miles for its Virgin Atlantic Flying Club rewards scheme via contact centres.
The airline has expanded its partnership with rewards programme management company Points.Com to enable customers to top up their account via a Buy Miles Call Centre.
The new call centre programme is an extension of Virgin Atlantic’s online Buy Miles, Gift Miles and Transfer Miles programmes, and enables customers to purchase any additional miles they need on the telephone at the same time as they are shopping for flights.
In spite of the rapid growth of online services, Points.Com says a significant portion of travel booking and award redemption activity worldwide is still handled through customer service call centres. It claims that some loyalty programme members are more comfortable talking to a service representative to make their travel plans.
This new feature enables call centre staff to help members purchase the additional miles they might need while they are shopping for reward travel in one phone call.
Points.Com said: “This is a great opportunity for members to get a reward flight precisely when they need it and redeem enough miles for the flight they are currently booking. It also offers members with limited Internet access more ways to purchase additional miles.”