Cast your mind’s eye around the world and find a loyalty programme that exceeds working across 50 different brands while reaching 35 million customers.
Virgin Red's US look
Andrea Burchett, international and strategic development director of Virgin Red says she can’t think of one . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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Loyalty Magazine covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms, entertainment, experiences, gamification and technology.
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