Virgin to combine reward schemes
Points can be earned across all airline brands
International airline Virgin is planning to combine all of the loyalty programmes offered by its brands – Virgin Atlantic, Virgin America, V Australia and Virgin Blue.
The move would mean that passengers who use the frequent flyer scheme on Virgin Atlantic’s flights to the USA will be able to earn extra points when booking internal flights in America with Virgin America or flights to Australia with V Australia.
Customers who are already members of the V Australia Velocity and Virgin America Elevate programmes will be able to share their air miles and loyalty scheme points from October this year.
The Elevate and Virgin Atlantic Flying Club schemes will merge from April 2011. However, passengers taking flights to the USA or Australia will be able to transfer miles accrued on the Virgin Atlantic and V Australia schemes immediately, according to Virgin Atlantic chief executive Steve Ridgway.
“We always strive to offer Virgin Atlantic’s Flying Club members easier ways to earn miles and better rewards. I am sure that earning and redeeming on all Virgin airlines worldwide will be highly valued by our members,” he said. “This new frequent flyer programme further allows us to reward travellers who prefer to fly with, and remain loyal to, the Virgin-branded airlines and we hope this offers an added incentive to do so.”
All three Virgin airlines are marking the linkup by offering members who book flights before the end of the year the chance to win a week-long holiday in the British Virgin Islands on company founder Sir Richard Branson’s private island.