Voucher promotion service targets business loyalty
A promotions advertising service has been launched that matches companies with relevant candidates for special offers, such as money-off or buy-one-get-one-free vouchers.
The service, from UK-based online lead generation provider Clash-Media, aims to enable retailers, as well as bar and restaurant owners, to build relationships with consumers through ongoing promotions and rewards for repeat customers.
Leads are collected by Clash-Media, and passed straight on to – and owned by – the client to use on a repeat basis. The company says this means that they can distribute further offers to truly maximise the return on their marketing investment. It adds clients can get the business generated by the special offer voucher, and can also collect and use consumer intelligence to inform customers of future offers and campaigns.
“Retailers, bars and restaurants all want more customers through the door, and promotions advertising is a great way to achieve that,” commented Simon Wajcenberg, CEO of Clash-Media. “As well as needing to drive more footfall, they also need to justify every penny of their marketing budget, so a campaign where they can create a relationship with consumers and encourage greater loyalty can pay dividends.”
He added that the way that companies can deliver offers to new leads – via e-mail – opens up the opportunity for a viral marketing campaign to take off. Vouchers can be forwarded between friends to further boost initial take-up.