Why we won: TurkcellGNC app: Loyalty Magazine Awards winner of Best Use of Gamification to Enhance LoyaltyWhy we won: Turkcell has set a high benchmark for Gamification with a campaign that is targeted, relevant, integrated and largescale, with very impressive numbers
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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